Scoop for KLM: for the first time a plane was filled via Twitter

By using Social Media KLM was able to fill a complete plane. Via Twitter a humongous amount of publicity was generated. Previously KLM announced to add Miami to their network from 27 March 2011, the week before a big music festival will be held in Miami. De Dutch dance industry (from producers to bookers) wanted to be there and contacted KLM. KLM took the challenge and said that they would fly there but only if the initiators could gather 150 others. They succeeded and there fore an extra flight to Miami on 21 March is a fact!